Marketing Resources
Version 1 (J. Simmons, 11/02/2016 08:13 pm) → Version 2/19 (J. Simmons, 12/14/2016 05:52 pm)
h1. Marketing Resources
* Evidence of need
** "Original Inspiration":http://www.break.com/video/project-excitebike-exercise-bike-controller-demo-video-1644092
** "Temptation bundling":http://www.nerdfitness.com/blog/2015/05/28/too-lazy-to-work-out-try-temptation-bundling/
** "Evidence from Reddit that there is a market for *Holoseat*":http://www.reddit.com/r/gaming/comments/1hdi80/with_this_every_gamer_would_be_in_shape
** "Pedal a Bike Through Virtual Reality for Under $100":http://makezine.com/2016/02/03/pedal-bike-virtual-reality-100/
** "An exercise bike raising millions to end boring workouts":http://www.cnbc.com/2016/05/16/fitness-trends-exercise-bike-to-end-boring-pricey-workouts.html
* Competitive Analysis
** "PC Gamer Bike":http://pcgamerbike.com/
** "BitGym":http://www.kickstarter.com/projects/acgourley/bitgym
** "Virtuix Omni VR treadmill":http://www.virtuix.com/
*** "Ars Technica Article":http://arstechnica.com/gadgets/2015/01/the-virtuix-omni-vr-treadmill-made-us-all-hot-and-sweaty/
*** "Ars Technica Demo Video":http://arstechnica.com/gadgets/2015/01/watch-us-try-the-virtuix-omni-treadmill/
** "Virzoom on The Verge":http://www.theverge.com/2015/12/16/10234898/sony-playstation-vr-virzoom-motion-controller-excercise - only works with specialized games from the vendor and costs about $250 plus $10/month for subscription service (fitness tracking + games)
* "Extra Lives Event Thread":https://redditblog.com/2016/09/26/join-us-for-extra-life-a-24-hour-gaming-marathon-benefiting-childrens-hospitals/ - is there a marketing opportunity around Extra Lives? Maybe calories burned during fundraising play? https://redditblog.com/2016/09/26/join-us-for-extra-life-a-24-hour-gaming-marathon-benefiting-childrens-hospitals/
* Evidence of need
** "Original Inspiration":http://www.break.com/video/project-excitebike-exercise-bike-controller-demo-video-1644092
** "Temptation bundling":http://www.nerdfitness.com/blog/2015/05/28/too-lazy-to-work-out-try-temptation-bundling/
** "Evidence from Reddit that there is a market for *Holoseat*":http://www.reddit.com/r/gaming/comments/1hdi80/with_this_every_gamer_would_be_in_shape
** "Pedal a Bike Through Virtual Reality for Under $100":http://makezine.com/2016/02/03/pedal-bike-virtual-reality-100/
** "An exercise bike raising millions to end boring workouts":http://www.cnbc.com/2016/05/16/fitness-trends-exercise-bike-to-end-boring-pricey-workouts.html
* Competitive Analysis
** "PC Gamer Bike":http://pcgamerbike.com/
** "BitGym":http://www.kickstarter.com/projects/acgourley/bitgym
** "Virtuix Omni VR treadmill":http://www.virtuix.com/
*** "Ars Technica Article":http://arstechnica.com/gadgets/2015/01/the-virtuix-omni-vr-treadmill-made-us-all-hot-and-sweaty/
*** "Ars Technica Demo Video":http://arstechnica.com/gadgets/2015/01/watch-us-try-the-virtuix-omni-treadmill/
** "Virzoom on The Verge":http://www.theverge.com/2015/12/16/10234898/sony-playstation-vr-virzoom-motion-controller-excercise - only works with specialized games from the vendor and costs about $250 plus $10/month for subscription service (fitness tracking + games)
* "Extra Lives Event Thread":https://redditblog.com/2016/09/26/join-us-for-extra-life-a-24-hour-gaming-marathon-benefiting-childrens-hospitals/ - is there a marketing opportunity around Extra Lives? Maybe calories burned during fundraising play? https://redditblog.com/2016/09/26/join-us-for-extra-life-a-24-hour-gaming-marathon-benefiting-childrens-hospitals/