Marketing Resources¶

Evidence of need¶

• Original Inspiration
• Temptation bundling
• Evidence from Reddit that there is a market for Holoseat
• Pedal a Bike Through Virtual Reality for Under $100
• An exercise bike raising millions to end boring workouts

Competitive Analysis¶

• PC Gamer Bike
• BitGym
• Virtuix Omni VR treadmill
  • Ars Technica Article
  • Ars Technica Demo Video
• Virzoom on The Verge - only works with specialized games from the vendor and costs about $250 plus $10/month for subscription service (fitness tracking + games)

Marketing Opportunities¶

• Extra Lives Event Thread - is there a marketing opportunity around Extra Lives? Maybe calories burned during fundraising play?
• Submitting Arduino Projects to the Arduino Blog