h1. Marketing Resources

h2. Evidence of need

* "Original Inspiration":http://www.break.com/video/project-excitebike-exercise-bike-controller-demo-video-1644092
* "Temptation bundling":http://www.nerdfitness.com/blog/2015/05/28/too-lazy-to-work-out-try-temptation-bundling/
* "Evidence from Reddit that there is a market for *Holoseat*":http://www.reddit.com/r/gaming/comments/1hdi80/with_this_every_gamer_would_be_in_shape
* "Pedal a Bike Through Virtual Reality for Under $100":http://makezine.com/2016/02/03/pedal-bike-virtual-reality-100/
* "An exercise bike raising millions to end boring workouts":http://www.cnbc.com/2016/05/16/fitness-trends-exercise-bike-to-end-boring-pricey-workouts.html

h2. Competitive Analysis

* https://hackaday.com/2017/11/28/gamify-your-workout-with-the-wearable-console-controller/
* "PC Gamer Bike":https://web.archive.org/web/20130608093501/http://pcgamerbike.com/ (website now points to DeskCycle - http://pcgamerbike.com)
** https://en.wikipedia.org/wiki/PCGamerBike
** https://www.youtube.com/watch?v=rXf4yb2JlFs
* "USBcycle: Ride Through Your Virtual World!":https://create.arduino.cc/projecthub/Tazling/usbcycle-ride-through-your-virtual-world-8ff961?ref=user&ref_id=278089&offset=0
* "BitGym":http://www.kickstarter.com/projects/acgourley/bitgym
* "Virtuix Omni VR treadmill":http://www.virtuix.com/
** "Ars Technica Article":http://arstechnica.com/gadgets/2015/01/the-virtuix-omni-vr-treadmill-made-us-all-hot-and-sweaty/
** "Ars Technica Demo Video":http://arstechnica.com/gadgets/2015/01/watch-us-try-the-virtuix-omni-treadmill/
* "Virzoom on The Verge":http://www.theverge.com/2015/12/16/10234898/sony-playstation-vr-virzoom-motion-controller-excercise - only works with specialized games from the vendor and costs about $250 plus $10/month for subscription service (fitness tracking + games); "Virzoom has a VR Headset version now":https://www.engadget.com/2017/06/15/turn-any-stationary-bike-into-a-vr-workout-machine/
* "KEEP PEDALING TO KEEP PLAYING":https://hackaday.com/2017/08/08/keep-pedaling-to-keep-playing/ (hackaday)

h2. Marketing Opportunities

* "Extra Lives Event Thread":https://redditblog.com/2016/09/26/join-us-for-extra-life-a-24-hour-gaming-marathon-benefiting-childrens-hospitals/ - is there a marketing opportunity around Extra Lives?  Maybe calories burned during fundraising play?
* "Submitting Arduino Projects to the Arduino Blog":http://blog.arduino.cc/submit-your-project/?utm_content=buffer55f4b&utm_medium=social&utm_source=plus.google.com&utm_campaign=buffer
* "Maker Share":http://makezine.com/2017/06/26/calling-all-makers-welcome-to-maker-share/
* "Observatory of open source hardware":https://opensourcedesign.cc/observatory/

h2. Marketing Resources

* "The Quintessential Guide For Building An Unforgettable First-time User Experience":https://hackernoon.com/the-quintessential-guide-for-building-an-unforgettable-first-time-user-experience-19720a7447d2
* "Developer's Marketing Guide":https://www.devmarketingguide.com
* "How to Find the Customers Who Need Your Product":https://fi.co/posts/how-to-find-the-customers-who-need-your-product