Marketing Resources¶

Evidence of need¶

• Original Inspiration
• Temptation bundling
• Evidence from Reddit that there is a market for Holoseat
• Pedal a Bike Through Virtual Reality for Under $100
• An exercise bike raising millions to end boring workouts

Competitive Analysis¶

• https://hackaday.com/2017/11/28/gamify-your-workout-with-the-wearable-console-controller/
• PC Gamer Bike (website now points to DeskCycle - http://pcgamerbike.com)
  • https://en.wikipedia.org/wiki/PCGamerBike
  • https://www.youtube.com/watch?v=rXf4yb2JlFs
• USBcycle: Ride Through Your Virtual World!
• BitGym
• Virtuix Omni VR treadmill
  • Ars Technica Article
  • Ars Technica Demo Video
• Virzoom on The Verge - only works with specialized games from the vendor and costs about $250 plus $10/month for subscription service (fitness tracking + games); Virzoom has a VR Headset version now
• KEEP PEDALING TO KEEP PLAYING (hackaday)

Marketing Opportunities¶

• Extra Lives Event Thread - is there a marketing opportunity around Extra Lives? Maybe calories burned during fundraising play?
• Submitting Arduino Projects to the Arduino Blog
• Maker Share
• Observatory of open source hardware

Marketing Resources¶

• The Quintessential Guide For Building An Unforgettable First-time User Experience
• Developer's Marketing Guide
• How to Find the Customers Who Need Your Product